Business TrackCUSTOMER CENTRICITY 3

Monday, October 8, 2018
3:30 PM - 5:00 PM
Grand Pacific Ballroom


Overview

Interactive Lecture


Details

In this session we will explore frameworks for identifying, understanding and delivering value to your target customer segments. We will develop these frameworks using companies from a variety of industries (e.g. reatail, service and digital) and competitive contexts.


Speakers

DENNIS CAMPBELL

Dwight P. Robinson, Jr. Professor of Business Administration

Harvard Business School

CUSTOMER CENTRICITY PART 3

Biography

Dennis W. Campbell joined the faculty of the Harvard Business School in 2003. He is currently the Dwight P. Robinson Jr. Professor of Business Administration. In addition to his academic position, he also serves as the Head of the Accounting & Management unit at HBS. During his time on the faculty, he has taught in and chaired a variety of courses in the school’s MBA, doctoral, and executive education programs in Boston, Asia and the Middle East.