Monday, October 8, 2018
11:00 AM - 12:30 PM
Grand Pacific Ballroom
Case Study: Apple Inc. in 2015
At the end of 2014, Apple Inc. recorded the most profitable quarter of any firm in history, and its market capitalization soon topped $700 billion. ‘Apple Inc in 2015’ explores the history of Apple, its successes under Jobs, its continued growth under Tim Cook, and the challenges facing the company in 2015. With iPod sales continuing their freefall, tablet sales in decline, and the Macintosh’s market share remaining small, Apple was increasingly dependent on the iPhone to drive its growth. Could Cook continue Apple’s dominance in the smartphone market in the face of growing competition? Could he revitalize the iPad business, become a leader in payments, with Apple Pay, and replicate Apple’s success in other device categories, such as the Apple Watch, the first new product the company had released since 2010?
Ross Graham Walker Professor of Business Administration
Harvard Business School
Krishna Palepu joined the faculty of the Harvard Business School in 1983. He is the Ross Graham Walker Professor of Business Administration, and Senior Advisor to the President of Harvard University. Professor Palepu was a Senior Associate Dean at the Harvard Business School for several years, overseeing the school's research, and its global initiative.