Monday, October 8, 2018
3:30 PM - 5:00 PM
Grand Pacific Ballroom
In this session we will explore frameworks for identifying, understanding and delivering value to your target customer segments. We will develop these frameworks using companies from a variety of industries (e.g. reatail, service and digital) and competitive contexts.
Dwight P. Robinson, Jr. Professor of Business Administration
Harvard Business School
Dennis W. Campbell joined the faculty of the Harvard Business School in 2003. He is currently the Dwight P. Robinson Jr. Professor of Business Administration. In addition to his academic position, he also serves as the Head of the Accounting & Management unit at HBS. During his time on the faculty, he has taught in and chaired a variety of courses in the school’s MBA, doctoral, and executive education programs in Boston, Asia and the Middle East.